THE BEST TECHNIQUES FOR CLOSING A SALE
by Yvonne | May 3, 2023 | Business
So you've probably heard the cliche that sales is a numbers game. And to some degree, yes that's true particularly when you're first starting out it's going to take a little bit of practice before you get really good. But these strategies here will actually help you get to selling faster and without burning through so many potential leads and clients.
Step one you've got to figure out how to "build rapport" now whether you're doing it over the phone or face to face. There are some different strategies that will help you build rapport faster. Reduce the gap between how the client or the customer sounds and how you sound so that you can get on the same page makes it so much easier to sell.
"Use positive reinforcement" use positive language when presenting your product or service. Don't use negative language because we don't want to be planting seeds that say "oh you don't need to take this" or "I don't mind if you don't say yes today". It's like we don't want to put any negative reinforcing language in, only positive reinforcement language.
Number three, it's about "being confident in what you're saying" now this happens when you know your product and you practice. And you practice different scenarios so you feel like you can Pew it if it's not going the way you lie.
Number four is about "asking open-ended questions" now with that there's actually times when closed-ended questions are actually more suitable. But for the majority of people I teach, it's actually mastering the skill and the "art form of asking good questions". And in fact the better the question the better the answer.
So after you've asked great questions and you know what your customer wants it's very important that you "recap and say it back to the customer". Now what's going to happen is you're going to get clarity that what you're about to present to them is what they want. And you'll also get buying signals even if they're over the phone. You'll get a sense that what you're about to present to them actually makes sense to them not only logically and emotionally and that will make it so much easier for you to do the next step which is "ask for the sale".
Now if you've done all the hard work of building Rapport, asking great questions, figuring out what their buying range is, presenting the beautiful product that you've got. You must make sure you do the final step which is "ask for the sale" it will increase your conversion rate just by doing the step.
The hard work's been done prior so now it's very much a case of great. Would you like to take one or two do an assumptive close if if that's the case be but make sure you ask for the sale.
And then the final step which is super easy is "wrapping up with amazing customer service", really having them walk out of the room or finish off the call feeling fantastic for buying your product. But more importantly really enjoying the process with you. Their time is precious, your time is precious. We want to make sure the whole buying experience is something that they've enjoyed and that they want to come back for more.
I've got lots of great tips and strategies to help you sell with confidence. Check out my page, like for more and I'll see you soon.
Many thanks
Yvonne
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